Jollibee is the biggest fast food chain in the Philippines. There are locations in 6 countries around the world, namely Philippines, United States, Hong Kong, Vietnam, Indonesia and Brunei. It specializes in chicken, burgers, and spaghetti. It has 988 stores in the Philippines and 24 restaurants in 7 countries. It started out as an ice cream parlor in 1975 and later expanded to serving sandwiches, spaghetti and burgers.

Jollibee's dominance in the Philippine fast food market is undeniable. As of 2001, Jollibee generated P15 billion in annual revenues, which is almost double that of its foreign rival McDonald's (P8 billion). It has trully captured the Filipino taste, even on its burgers which is western in nature.

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At 2/25/2006 09:23:00 AM, Blogger Duane Bong said...

This makes me think we ought to have some sort of fast food chain equivalent for Asian food!

At 2/25/2006 09:50:00 AM, Blogger Rodney said...


How is the situation there regarding the State of Emergency? We have TFC here but it is the same thing over and over. Anyway, back to the picture. I think I will take a picture of a Jollibee here as well. This picture is my inspiration to take a picture of something Filipino.


At 2/25/2006 10:40:00 AM, Blogger Karine said...

Really interesting, I never heard about that fast food chain before. It is incredible how big it is in the Philippine!! Another kind of Mc Donald's then ;)

At 2/25/2006 05:45:00 PM, Blogger Anne said...

Hi Karine,'s our local McDonalds :)

Rodney, I hear so many things about this state of emergency issue, it's really frustrating to hear clashing opinions, but i guess the whole Philippines is still waiting what will happen next...let's pray for the best :(

At 2/25/2006 08:05:00 PM, Blogger Sidney said...

Jollibee is a very well managed company and very smart ...


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