Jollibee is the biggest fast food chain in the Philippines. There are locations in 6 countries around the world, namely Philippines, United States, Hong Kong, Vietnam, Indonesia and Brunei. It specializes in chicken, burgers, and spaghetti. It has 988 stores in the Philippines and 24 restaurants in 7 countries. It started out as an ice cream parlor in 1975 and later expanded to serving sandwiches, spaghetti and burgers.
Jollibee's dominance in the Philippine fast food market is undeniable. As of 2001, Jollibee generated P15 billion in annual revenues, which is almost double that of its foreign rival McDonald's (P8 billion). It has trully captured the Filipino taste, even on its burgers which is western in nature.
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